If you’re a content producer, after a while, you build up quite a bit of work. While some of what you create might be of limited value, chances are, there are quite a few pieces of content that you have produced that will still be of interest to people. You may have written an article titled “How to Fix a Clogged Toilet” that is an evergreen article. Perhaps you have seasonal articles like “How to Cook the Perfect Thanksgiving Turkey”. You might also have articles that are of historical value, like “A View of the 2009 Tax Day Tea Parties”. All of these might be of interest to somebody, sometime, and backlinking these articles will help others find them.
How do you get your articles backlinked? You may have added some of these articles to Digg, or perhaps you have blogged about them. As more and more tools come online to promote your work, you may want to take advantage of them. Nowadays, you can get paid to post your articles. Redgage, Xomba, Shetoldme, and Infopirate all allow you to post your links and get paid. How do you take advantage of these new sites? One way to do this is to systematically backlink your old, but still useful, links.
To do this, you’ll need to have a plan. Choose one site that you regularly produce content at. For my example, I’ll use Associated Content. Start with one site, and post a link to your latest piece of content. Write down where you started.
Once you post your first link, start working backwards. Post all the links that you think might be of some use to someone. You’ll probably want to skip links like “Best Places to Spend New Year's Eve in 2009”, because they probably won’t be useful to anybody.
If you have already produced a lot of content, you probably won’t get everything done in one session. Write down where you stop. When you go back to your work again, you’ll know where to start back up. When you finish with one site, you can start on another site.
Some sites, like Squidoo, don’t really have an order that you can easily work with. Squidoo orders everything on your dashboard by rank, or alphabetically, but that order can change regularly. You might just want to write down all the links you add, in those cases.
Adding links with Redgage gave me a boost to my Associated Content articles. It also gave me the opportunity to earn a little bit of money. By systematically adding your links, you can help boost views to your evergreen, seasonal, and historical content.